Most effective strategy
The strategy that I think is most effective
is front desk service. I believe that front desk service is the most important
job that directly interacts with customers. The attitude and manner in which
you deal with customers can make or break your sales and your company's
reputation. I will clarify my opinion by referring to the textbook. The
textbook says that executive attention to the employees of the hotel and
through them to the guests of the hotel is essential to the successful
management of the entire enterprise. Employees working together and paying
attention to the guests of the hotel will ensure that guest demands are met
immediately. There are two main types of guest needs. One is related to the
guest's room and the other is related to all guests, such as the use of the
surrounding facilities. These requests can be handled by providing room service
or arranging options, etc. For use of local facilities, reservations can be
made on behalf of the guest, transportation can be arranged, and so on. To
facilitate this response, the hotel must memorize the hotel's manual and select
the one that best suits the guest. It would be more effective to establish good
relationships with surrounding facilities and create discount services
exclusively for that hotel.
Another request is personal due to physical
or intellectual disabilities. Special attention should be paid to this request.
More space should be reserved for wheelchair users. When using a restaurant,
creating a more comfortable environment for customers, such as showing them to
a corner seat or other location where people are less likely to pass by and
where space is easier to obtain, can increase customer satisfaction and trust
in the hotel. Training of employees is essential for this kind of response. It
is the responsibility of the company to provide this training, and it can be to
the benefit of the company. And this is TQM (total quality management), which
consists of QA (quality assurance) and CRM (customer relations management),
which indicates that employees have the opportunity to positively influence
customers. TQM is a key element of the hotel's business strategy. Hotels must
change their services according to the times and update their employee
development programs.
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